[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage announced on the 9th that it has launched 'Hot6 The King Zero,' the first zero-calorie energy drink in Korea.
Hot6 The King Zero is available in a 355ml size and incorporates the manufacturing know-how of 'Hot6,' which has grown into a leading domestic energy drink since its launch in 2010. It is the first zero-calorie energy drink in Korea. It contains ingredients such as guarana extract, maca extract, and taurine, and features a blend of shine muscat and lychee flavors, offering an attractive taste. Being zero-calorie, it is also easy to enjoy without worry.
The package features the phoenix image symbolizing Hot6. A black background is applied to emphasize the intensity of the energy drink while giving a sophisticated and slim impression, allowing consumers to instantly recognize the zero-calorie product characteristic.
With the launch of Hot6 The King Zero, Lotte Chilsung Beverage now offers a total of six product lineups, including Hot6 Original 250ml, Hot6 The King Power, two types of Punch 355ml, low-calorie Hot6 The King Force, and two types of Rush 355ml. Hot6 The King Zero is available at Chilsung Mall, convenience stores, and large supermarkets.
A Lotte Chilsung Beverage official said, "Through Hot6 The King Zero, we hope consumers experience an intense thrill that satisfies not only taste and ingredients but also calorie concerns," adding, "We will actively enhance brand awareness by launching branded content advertisements using YouTube and sponsoring e-sports tournaments in the future."
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