Samsung C&T's 'Ami' Launches Korea-Exclusive 'Ami Heart' Product

Popular Beige Color Products in Korea Featuring the 'Big Ami Heart' Logo

[Asia Economy Reporter Eunmo Koo] 'Ami,' the French designer brand under Samsung C&T Fashion Division, announced on the 8th the launch of the exclusive 'Ami Heart' products available only in Korea.

Ami introduced various items featuring the brand's signature 'Ami Ha' logo as a focal point. The collection includes beige crewneck T-shirts with the Ami heart logo, cardigans suitable for all seasons, oversized T-shirts, sweatshirts, and hoodies in beige and black colors adorned with a big heart logo, as well as cropped pants with a banded waist.

In particular, Ami showcased differentiated combinations depending on the item by diversifying the colors of the Ami heart logo or enlarging its size. The regular fit features a red Ami heart as a highlight, while the oversized fit elegantly distinguishes the silhouette with a larger Ami big heart.

The Korea-exclusive Ami Heart products have been released every season, achieving near sell-out sales performance. They are sold not only at Ami's nationwide stores but also on SSF Shop, Samsung C&T Fashion Division's fashion and lifestyle specialty mall.

Jeon Bora, team leader at 10 Corso Como, said, "As the exclusive importer partner of Ami in Korea, we introduced this exclusive collection to provide a brand experience only possible in Korea," adding, "We aim to offer a different level of enjoyment to customers who seek experiential consumption based on authenticity and rarity."