[Asia Economy Reporter Lim Hye-sun] LG Uplus announced on the 7th that it will exclusively launch the ‘Galaxy S22 Diablo Immortal Package’ in collaboration with Samsung Electronics and Blizzard Entertainment. The limited edition package was planned to provide a new customer experience to customers who are highly interested in games and limited editions by releasing a limited edition product using a popular game IP, exclusively worldwide.
The limited edition package, released to coincide with Blizzard’s new mobile game ‘Diablo Immortal,’ will be sold in a limited quantity of 100 units worldwide. LG Uplus designed the limited edition package based on the ‘Galaxy S22 Ultra’ model, which has a high purchase ratio among male customers in their 20s to 40s who are interested in mobile games.
The package includes the ‘Galaxy S22 Ultra’ model, a dedicated wood package, a leather mouse pad, a Blizzard Battle Coin coupon card, a Blizzard-designed lenticular cover, a dedicated smartphone case, a wireless charging pad, and a Spigen grip tok.
Customers who wish to purchase can apply through live commerce held on LG Uplus’s official mall at 7 p.m. on the 10th. Only 100 customers selected by lottery from the applicants will be given the opportunity to purchase the package.
LG Uplus plans to continue collaborating with businesses in various fields to meet the needs of MZ generation customers. They intend to consider releasing limited edition products in collaboration not only with game developers but also with fashion and music brands.
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