"Added Eco-Friendliness to Hotel Stays" Hotel Industry Expands 'Meaning Out' Activities Targeting MZ Generation

Targeting the MZ Generation to Increase Interest in 'Conscious Consumption'
Enjoy Hotel Vacations While Directly and Indirectly Participating in Environmental Protection
Providing Zero Waste Kits, Offering Coffee with Tumbler Use, and Discounts

The Westin Josun Seoul, 'Play, Hip, Summer' Package.

The hotel industry is expanding 'meaning out' activities that incorporate eco-friendly elements into staycations in June, the Month of Environment. As the MZ generation (Millennials + Generation Z), who are increasingly aware of environmental pollution and climate change, show growing interest in 'ethical consumption,' these initiatives allow them to enjoy staycations while directly or indirectly participating in environmental protection.

According to the hotel industry on the 5th, World Environment Day, The Westin Chosun Seoul has launched the 'Play, Hip, Summer' package for the summer, enabling both individuals and the planet to enjoy a joyful summer vacation. When selecting the package, guests receive a 'Zero Vacance Kit' consisting of reusable straws from 'Zero Things,' bamboo toothbrushes and solid toothpaste from 'Dr. Noah.' Guests who bring their reusable straws can enjoy a 10% discount on beverage purchases at Chosun Deli during their stay at The Westin Chosun Seoul, subject to usage confirmation.

Various food and beverage benefits are also offered depending on the room type. Deluxe guests can choose one of the summer signature desserts at Lounge & Bar, such as 'Watermelon Bingsu,' or the new in-room dining menu 'Summer Beer Basket,' which includes homemade nacho chips and beer. Junior Suite guests receive side dishes to accompany Goose Island draft beer at Lounge & Bar. Suite guests are provided with a toy camera to capture memories?a reusable film camera waterproof up to 3 meters. Early bird reservations made by the 13th of this month receive a discount of up to 40,000 KRW. The Hip Summer Play package can be booked until August 31, with stays available from June 13 to August 31.

Glad Hotel is conducting an eco-friendly campaign called 'Glad Earth.' This campaign was prepared to mark the 50th anniversary of World Environment Day, inspired by the identical pronunciation of 'Earth' (meaning the planet) and 'us' (meaning ourselves), symbolizing hope for a future where everyone is glad. As part of Glad Hotel's signature eco-friendly campaigns 'Save Earth, Save Jeju,' it encourages continuous interest and participation in environmental protection among hotel guests.

Throughout June, various events promoting the use of tumblers are held, involving three caf? and lounge locations: The Lounge at Maison Glad Jeju Lobby Lounge, Gritz Caf? at Glad Yeouido, and Caf? G, the Coffee and Beer Lounge at Glad Gangnam COEX Center. Guests who bring their personal tumblers receive a 500 KRW discount on Americano purchases (takeout only, ongoing). When purchasing a Glad tumbler, guests receive a 100% chance of getting a random coupon with benefits such as restaurant meal vouchers, free wine exchange tickets, and free Americano exchange tickets. Glad Hotel's eco-friendly campaign 'Save Earth, Save Jeju' also operates a 'Green Card Program,' encouraging guests staying consecutive nights to opt out of linen washing. To reduce disposable product use, large-capacity dispensers are installed in rooms, label-free bottled water is provided, and campaign information is printed on linen materials, among other eco-friendly initiatives.

Kensington Hotel & Resort is running a 'Environment Day' event this month to practice environmental protection with customers. Guests can participate by leaving comments on the 'Environment Day Event' page on the official website, sharing their environmental protection practices or plans. Upon check-in, showing the comment to staff will earn guests a 'Kensington Eco Tumbler' on a first-come, first-served basis. Guests who bring the provided tumbler during their stay receive one Americano. Since January, Kensington Hotel & Resort has been conducting the 'Green Stay Campaign' to reduce plastic use. This includes label-free bottled water in rooms, takeout containers made from eco-friendly materials, biodegradable eco-friendly packaging and laundry collection bags, paper straws, and wooden sticks.

To foster an eco-friendly travel culture with customers, the Green Card system is also implemented. Guests staying two or more nights can use the Green Card to indicate their preference regarding bed sheet and cover changes, reducing the frequency of linen replacement and maintenance to protect the environment. Additionally, to reduce environmental impact, electric vehicle charging stations have been installed within resort facilities, and electric vehicles are being gradually introduced and operated.

Paradise Hotel Busan is participating in the global skincare brand Biotherm's ocean protection campaign 'Waterlover.' Since 2012, Biotherm's 'Waterlover' campaign has raised awareness about ocean pollution caused by plastic and emphasized the importance of marine conservation worldwide. This year, Paradise Hotel Busan and Biotherm will jointly hold the '2022 Waterlover Pop-up Event' from the 5th to the 7th to commemorate World Oceans Day. The event will take place at Paradise Hotel Busan's outdoor Ocean Spa Pool and the new building's outdoor garden. Activities include an introduction to the 'Waterlover' campaign, pop-up booths by Biotherm×TerraCycle and Biotherm×Naver, photo zones, beach cleanup kits, and sample giveaways. On the 5th, a 'Beach Cleaning' event will be held with Biotherm Homme's domestic model actor Ryu Jun-yeol and Biotherm's domestic model Nayeon from TWICE participating to collect beach litter. On the 8th at 7 PM, a Naver live broadcast will offer a vivid experience of the on-site event and various purchase benefits.