The Nationwide Renowned 'ePyeonhansesang' Proves Premium at Goyang 'ePyeonhansesang Jichuk Centum Garden'

DL E&C's ‘e-Pyeonhansesang’ brand is gaining high popularity among buyers in the sales market. It continues a successful streak by attracting strong interest from buyers in complexes supplied not only in the metropolitan area but also in provincial regions.

In fact, the ‘Anyang Urban Foret Jayeon & e-Pyeonhansesang’ complex, sold in January this year in Manan-gu, Anyang-si, Gyeonggi-do, recorded an average competition rate of 19.98 to 1 in the first priority subscription and was sold out 100% during both the official contract period and the reserve winner contract period. The ‘e-Pyeonhansesang Gangil Urban Bridge’ supplied in Gangdong-gu, Seoul in September last year attracted about 131,000 applicants, the highest number of applicants in Seoul since 2000, and recorded an average competition rate of 337.91 to 1 in the first priority subscription.

Also, the ‘e-Pyeonhansesang Gapyeong First One’, ‘e-Pyeonhansesang Yeongjong International City Centum Venue’, and ‘e-Pyeonhansesang Geoje Euro Sky’, which were sold in the first half of last year in Gapyeong, Yeongjong, and Geoje respectively, showed excellent competition rates in the first priority subscription and succeeded in selling out in a short period. Especially since these areas were considered subscription deserts, it is analyzed that the competitiveness of the e-Pyeonhansesang brand greatly influenced the sales success.

In fact, the e-Pyeonhansesang brand has solidified its status as a leading domestic housing brand by ranking first in various indicators. It has won the ‘Most Trusted Brand Award by Consumers’ a total of 10 times, the ‘National Brand Award’ apartment category (e-Pyeonhansesang) for four consecutive years, and the ‘Korea Brand of the Year Award’ for seven consecutive years. Notably, it won two Red Dot Design Awards and two IDEA Design Awards in 2021, proving that the e-Pyeonhansesang brand is on par with global brands.

Industry insiders unanimously say that the ‘C2 House’, which embodies e-Pyeonhansesang’s excellent technology, product quality, and philosophy, is the ‘secret to its success’. It is a lifestyle-customized floor plan platform developed by reflecting the diverse lifestyles and preferences of modern consumers, featuring a large entrance pantry and a one-stop laundry zone. The residential space can be flexibly used as needed, and even minor residential spaces are designed considering actual user flow and convenience, which has led to enthusiastic responses among buyers.

An industry official said, “The continuous challenges and innovations that e-Pyeonhansesang has pursued to improve buyers’ residential satisfaction are recognized not only in the sales market but also in various indicators, showing excellent results,” adding, “Complexes to be supplied in Goyang, Yangju, and Busan will also continue the success story based on the e-Pyeonhansesang brand premium.”

As such, DL E&C’s ‘e-Pyeonhansesang’, which has established itself as a leading brand in the housing market, is drawing attention by announcing a supply in June in the Jichuk district of Goyang, Gyeonggi-do. The highlight is ‘e-Pyeonhansesang Jichuk Centum Garden’, which will apply various specialized designs unique to e-Pyeonhansesang, including the C2 House and smart clean & care solutions.

First, the art wall area extending from the living room to the kitchen is expanded (in some units), and wide kitchen windows are added to maximize openness. The kitchen is designed to maximize efficiency by considering the location of appliances and household work flow, and ample storage space is also applied. Additionally, a one-stop laundry zone is included where the washing machine and dryer can be placed side by side, allowing washing and drying to be done at once.

Moreover, the ‘Smart Clean & Care Solution’, consisting of a smart air control system that reduces fine dust, air curtains, and fine dust-reducing plantings, is applied to design a healthy and smart complex.

Also, all units in this complex are mainly oriented south to maximize natural light and views. The floor plans are designed mainly as 4-bay slab types, which allow cross ventilation and are highly preferred by customers, making ventilation easy. Furthermore, ample storage spaces such as dressing rooms, powder rooms, and large entrance pantries (in some units) will be provided.

e-Pyeonhansesang Jichuk Centum Garden will also enhance residents’ residential satisfaction by applying various community facilities. High-end community facilities that e-Pyeonhansesang prides itself on, such as a guest house for visitors, green cafes, and lounge cafes, will be created. Indoor exercise facilities including a fitness center, G.X room, and indoor screen golf practice range, as well as various spaces for children such as daycare centers, multi-rooms, reading rooms, and kids stations, will also be provided.

Meanwhile, since e-Pyeonhansesang Jichuk Centum Garden is supplied in a public land development district, the price ceiling system will be applied. The ‘Goyang Jichuk District’ covers an area of 1.18 million square meters and is classified as a large-scale land development district within the metropolitan area, giving priority supply opportunities not only to local residents but also to residents of Gyeonggi, Seoul, and Incheon in the metropolitan area. Also, as it is a pre-construction post-sale complex scheduled for occupancy in September this year, the short move-in period after sale is expected to attract much interest from metropolitan area buyers.

The housing exhibition hall will be operated 100% online to prevent virus infection and spread.