Strengthening Subscription Benefits for Small Business Products Including Episode-Based Discount Coupons
This Month's Special Exhibition: 'Healthy Diet Start Small Business Regular Delivery'
[Asia Economy Reporter Yuri Kim] Oasis Market announced on the 2nd that it will upgrade its subscription service exclusive section 'Subscription Run' launched last year and introduce various promotions.
To welcome summer, Oasis Market will hold a special event called 'Healthy Diet Start Small Business Regular Delivery' throughout June. This event reorganizes the subscription service 'Subscription Run,' which opened in August 2021, and is the first time it has been introduced with strengthened subscription benefits for small business products.
A 20% discount coupon is provided when purchasing a regular delivery bundle. Since the bundle products are sold at up to 41% off the regular price, the perceived benefit of the coupon is expected to be even greater for consumers.
Bundles are products composed by grouping several items by concept. As consumer demands have diversified recently, the number of items has been significantly expanded from 10 to 28. Currently operated bundle products include ▲Diet Meal Bundle ▲Elderly Health Food Bundle ▲Office Worker Convenience Bundle ▲Baby Food & Snack Bundle ▲Convenient Late-Night Snack Bundle ▲Home Meal Bundle ▲Comprehensive Vegetable Bundle (12 types) ▲Essential Daily Necessities Bundle, among others.
A 10% discount coupon is provided when purchasing a single small business regular delivery product. Currently, about 340 small business regular delivery products are on sale.
In the June special event, a promotion is being held for the first time where customers can receive an additional 5%, 10%, and 10% discount on the 2nd, 5th, and 8th purchases, respectively. This discount is automatically applied at the corresponding purchase for small business bundles and single product regular payments. However, this event may end early if the budget is exhausted.
The 'Subscription Run' regular delivery cycle can be selected from once a week, once every two weeks, or once a month. Customers who have set an alarm will be notified of the regular payment three days before the payment date via a popup.
Oasis Market stated, "We have prepared various promotions so that more consumers can subscribe to small business products," adding, "We will expand products that meet customer demands as well as price benefits to create an environment where small businesses and Oasis can achieve a win-win situation."
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