[Asia Economy Reporter Choi Dae-yeol] Kia announced on the 29th that it has rebranded its membership and vehicle management application ‘Kia Big’ as ‘My Kia’ and launched it anew. The new app enhances personalized services by customizing the home screen to match the customer's vehicle type and color, as well as tailoring content based on user data and vehicle status.
Messages necessary for detecting vehicle abnormalities or for maintenance and charging (for electric vehicles) appear on the home screen, allowing customers to receive important information. When using connected car services, customers can review driving habits such as a safe driving score based on driving data after the trip ends. Additionally, the app displays monthly charts or graphs showing costs incurred during vehicle use, including maintenance history, consumable management, car insurance, vehicle installment payments, and parking fees.
For electric vehicle customers, it is easier to find charging stations suitable for their vehicle based on various conditions, and the battery status is updated every 5 minutes, making it easy to check the remaining charge from a distance. To commemorate the launch of the new app, Kia is holding an event until the 19th of next month, offering prizes to customers who leave reviews.
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