HiteJinro Launches Limited Edition 'Isul Tok Tok Candy Bar'

[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 26th that it will launch the fourth product of its leading domestic fruit carbonated alcohol brand, Isul Tok Tok, called 'Isul Tok Tok Candy Bar.' Isul Tok Tok Candy Bar is a collaborative product with Binggrae's Candy Bar and will be sold in limited quantities.

Isul Tok Tok Candy Bar combines the sweetness of Isul Tok Tok with the soda flavor and aroma of Candy Bar, and the packaging is designed in sky blue, inspired by the Candy Bar design. It has an alcohol content of 3% and is released in a 355ml can. The wholesale price is the same as the existing Isul Tok Tok. The new product will be available from the 2nd of next month at major commercial districts, marts, and convenience stores nationwide.

A HiteJinro official stated, "We released this limited edition collaborative product reflecting the needs of the MZ generation (Millennials + Generation Z), who pursue novelty and fun," adding, "We will continue to lead the liquor market trends through new attempts."