'Get Stocks When You Swipe Your Card'... Hyundai Card Launches Exclusive Card for Mirae Asset Securities

[Asia Economy Reporter Ji Yeon-jin] Mirae Asset Securities (CEO Choi Hyun-man) is partnering with Hyundai Card (CEO Jung Tae-young) to launch an exclusive credit card (PLCC) for Mirae Asset Securities.

On the 25th, according to Mirae Asset Securities, the two companies signed a partnership agreement on the 23rd at Mirae Asset Center One in Jung-gu, Seoul, with Choi Hyun-man, Chairman of Mirae Asset Securities, and Jung Tae-young, Vice Chairman of Hyundai Card, attending and discussing the direction of their collaboration.

At this meeting, they agreed to promote comprehensive cooperation by combining the core competencies of both companies to provide customers with a new financial lifestyle. In particular, leveraging each company's strengths in consumption and investment, they expect to offer customized services through data analysis.

Mirae Asset Securities plans to launch the industry's first PLCC (Private Label Credit Card) in the securities sector in the second half of this year in collaboration with Hyundai Card. A PLCC is a card that provides specialized brand benefits through collaboration with a specific company. This card offers benefits aligned with the concept of "turning consumption into investment," allowing users to accumulate points based on their spending, which subscribers can exchange for stocks. Additionally, it provides various investment opportunities, including a benefit of random stocks worth up to 100,000 KRW upon initial subscription.

Chairman Choi Hyun-man stated, "As a meeting between Korea's leading securities firm and leading card company, we will provide customers with a new experience connecting consumption and investment through the PLCC," adding, "We will lead a new investment culture together with Hyundai Card."

Vice Chairman Jung Tae-young of Hyundai Card said, "We have high expectations for the collaboration with Mirae Asset Securities, which has created numerous 'firsts' in the investment finance industry, and Hyundai Card, which possesses unparalleled PLCC business capabilities based on data technology," and added, "By leveraging the strengths of both companies, we will provide differentiated services and benefits to customers."