Shinsegae Complex Shopping Mall 'Starfield Goyang' Opens 'Paper Adventure' Until June 5
Many visitors to the popup experience zone 'Paper Adventure' are enjoying a fun time exploring the various possibilities of paper. [Photo by Murim]
[Asia Economy Reporter Kim Jonghwa] Mulim, a comprehensive pulp, paper, and new materials company, is opening a pop-up experience zone called 'Paper Adventure' on the 1st floor Central Atrium of Starfield Goyang, a Shinsegae complex shopping mall, until the 5th of next month, offering a unique experience and enjoyment through paper.
Leading the expansion of paper with various biodegradable eco-friendly products such as eco-friendly paper, natural pulp molds, and nanocellulose, Mulim provides new values and experiences of paper that the public can relate to in everyday life through this pop-up experience zone.
In particular, this pop-up experience zone is attracting much attention as the first large-scale brand event held by a domestic paper company in a large shopping mall, targeting the general public. Amid the unprecedented pandemic causing difficulties in the paper industry, this event is expected to draw interest in paper by sharing its eco-friendliness and diverse utilization values, revitalizing the related industry.
Through this event, Mulim has organized rich content that men and women of all ages can enjoy together, allowing more people to empathize with the warm sensibility and new value of paper. The experience space includes making your own DIY paper flower pots and bowls using biodegradable paper cups and natural pulp molds, and provides paper airplane templates used in actual paper airplane competitions to offer an opportunity to learn about aeronautical science. It will also stimulate visitors' senses with various programs such as the 'Paper Forest,' where the largest domestic paper roll measuring 8.7 meters is recreated, allowing visitors to take memorable photos.
As a special event, 'WePlay,' the national paper airplane team that won the recent World Paper Airplane Championship held in Austria, will be invited to perform a fascinating show combining magic and aerobatics on the 29th and the 1st of next month. Additionally, a certification photo event with generous prizes such as Starfield Sports Monster admission tickets and Mulim's eco-friendly hygiene kits is prepared. Detailed participation methods can be found on Mulim's official Instagram.
Lee Do-kyun, CEO of Mulim, said, "Through this event, as an industry-leading company, we wanted to provide a unique opportunity for the public to enjoy the eco-friendliness and infinite possibilities of paper," adding, "We ask for much interest and support for Mulim, which will leap forward as an eco-friendly life company, and the new future it will create with paper."
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