[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 25th that it is launching the industry's first 'KakaoBank Piggy Bank with Seven Eleven' and conducting a prize draw event for members.
The KakaoBank Piggy Bank is a small savings product where spare change is automatically saved from a linked KakaoBank deposit and withdrawal account. It offers a high interest rate of 3% per annum, making it consistently popular among the MZ generation (Millennials + Generation Z) who enjoy collecting spare money for small but certain happiness.
Seven Eleven is accepting brand conversion applications for the KakaoBank Piggy Bank to KakaoBank Piggy Bank with Seven Eleven until the 1st of next month. After downloading the Seven app and completing membership registration, members will be entered into a draw to win 10,000 limited edition Jordi picnic mats and 1.2 million Seven Eleven mobile coupons.
A Seven Eleven official said, “We focused on the trend of the MZ generation enjoying small savings with spare money and planned a partnership marketing campaign with KakaoBank,” adding, “We plan to create loyal customers by linking with the Seven app.”
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