LG Household & Health Care Launches ‘Sweet and Salty Toothpaste’ Jukyeom Hipsters Salt Caramel Scent

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care announced on the 24th that it has launched the ‘Jukyeom Hipsters Salt Caramel Scented Toothpaste,’ which completes the sweet and salty combination of sweet caramel scent and savory bamboo salt, targeting the preferences of the 2030 generation.

According to LG Household & Health Care, salt caramel is a representative sweet and salty flavor that does not divide opinions, and it is especially popular among the MZ generation, being widely applied to various products such as desserts, ice cream, and snacks.

The Jukyeom Hipsters Salt Caramel Scented Toothpaste initially fills the mouth with a sweet caramel scent during brushing, followed by the savory taste of healthy bamboo salt. It is characterized by securing a sweet yet refreshing sensation through optimal scent combination research conducted at LG Household & Health Care’s fragrance specialist laboratory.

Additionally, clinical tests on bad breath confirmed a 75% reduction in methyl mercaptan, a substance causing bad breath immediately after brushing, and a 100% satisfaction rate for bad breath reduction effects 12 hours after brushing, proving satisfaction with the long-lasting bad breath reduction effect.

Furthermore, it contains Centella quantitative extract (tiger grass), which promotes the production of collagen, a protein that makes up gum tissue, and dipotassium glycyrrhizinate, which helps prevent gum inflammation as active ingredients, allowing for gum health management by preventing gum disease and periodontal disease.