[Asia Economy Reporter Lee Gwan-joo] Dong-A Pharmaceutical announced on the 23rd that it will launch seven types of the UK premium probiotic brand 'PROVEN' at domestic duty-free shops.
PROVEN is a probiotic specialist brand that has been researching and developing probiotics exclusively since 1994. It is manufactured 100% in the UK from raw materials to finished products and managed under global quality standards. The seven types of PROVEN are composed of products for women, children, adults, and pregnant women according to life stages.
The 'LAB4 PROBIOTICS' strains contained in PROVEN are proprietary strains developed exclusively by PROVEN, proven effective through large-scale human application trials over 10 years. Unique manufacturing technology is applied to all products, guaranteeing stability for 24 months even at room temperature. PROVEN is sold in more than 16 countries worldwide, including Denmark, Sweden, the Netherlands, Japan, and China.
A Dong-A Pharmaceutical official said, "As modern people's interest in probiotics increases, we are introducing the UK-made premium probiotic PROVEN to the domestic market," adding, "We hope PROVEN, which contains functional ingredients such as vitamins and minerals along with probiotics, will help maintain a healthy daily life." PROVEN can be found at the Shilla Duty Free online mall.
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