Aekyung Launches Perfume 'Kerasis Perfume'

[Asia Economy Reporter Moon Hyewon] On the 23rd, Kerasys, a brand under Aekyung Industrial, announced the launch of the perfume ‘Kerasys Perfume’ (KERASYS PERFUME) to commemorate the 10th anniversary of its perfume shampoo release.

Launched in 2012, Kerasys Perfume Shampoo was the first perfume-concept shampoo in Korea, developed based on the expertise and technology of Aekyung’s fragrance research team, emphasizing specialization in scent. Since its launch, it created a new category in the shampoo market, surpassing cumulative sales of 100 million units, and established itself as the representative of perfume shampoos.

Kerasys Perfume is a product that faithfully reproduces the scent loved consistently by all age groups among perfume shampoos. The fragrance concentration is 10-15%, corresponding to the scent rate of ‘Eau de Perfume,’ which has a fragrance duration of about 5 hours, offering a richer and more luxurious scent that lingers subtly and long-lastingly compared to shampoo.

Kerasys Perfume is recognized as the original scent of Kerasys Perfume Shampoo and contains the scent most loved by consumers. It was released in two types: ‘Lovely and Romantic,’ a sweet and fresh freesia scent full of a lovely and romantic atmosphere, and ‘Elegance and Sensual,’ a clean floral scent evoking an urban and elegant image with a subtle musk note added.