"Endemic Renewal Wings"... Lotte Department Store's Perfume Sales Increase by Over 60%

Mask Removal Allows Scent Testing, Perfume Sales Increase Over 60%
Sales Among 2030 Generation More Than Double
Lotte Department Store Expands Premium Niche Perfume Brands and Enhances Personal Content
Main Store Basement 1st Floor Perfume Shop Doubles in Size for Renewal Opening, Promotion Until 31st

A customer is testing perfume at the Creed store on the basement first floor of Lotte Department Store Main Branch.

[Asia Economy Reporter Yuri Kim] Lotte Department Store is strengthening its perfume brands on the basement 1st floor of its main store and launching a promotion for customers who purchase by the 31st of this month. Last year, Lotte Department Store surpassed 100 billion KRW in perfume sales for the first time, and this year, with the endemic (periodic outbreak of infectious diseases), it aims to achieve additional sales growth.

Recently, as the outdoor mask mandate was lifted and going out became freer, the number of customers seeking perfumes has increased. Since it became possible to remove masks and try scents in stores from April 25th, Lotte Department Store's perfume sales from April 25th to May 19th grew by more than 60% compared to the same period last year. In particular, sales among the 20s and 30s age group more than doubled compared to the previous year.

Lotte Department Store has more than doubled the area of the perfume section in its main store and is showcasing a total of 17 premium niche perfume brands. The stores of steady sellers such as 'Diptyque,' 'Jo Malone London,' and 'Byredo' have been newly renovated, and eight new perfume brands preferred by the 20s and 30s generation, including 'Le Labo,' 'Maison Margiela,' 'Goutal Paris,' and 'Atelier Cologne,' have been newly opened. At the 'Truongdong' store, the French naturalistic perfume brand 'Carri?re Fr?res' is being sold for the first time in Korea. 'Creed' has renewed and reopened its flagship gallery concept store for the first time in a Korean department store, where popular products like 'Aventus' and 'Aventus for Her' can be found.

They have also enhanced 'personal content' that reflects individual preferences, such as 'Create Your Own Label.' At the newly opened 'Le Labo' store, unlike mass-produced general perfumes, experts blend perfumes directly in the 'Perfume Lab,' and customers can attach personalized labels printed with their desired phrases or names. 'Atelier Cologne' offers an 'engraving service' where customers can have their desired text engraved on leather cases. At Creed's 'Consulting Bar,' a personal consulting service is provided to recommend perfumes based on the customer's image and preferences.

To commemorate the renewal opening, purchase benefits are also prepared until the 31st. 'Maison Margiela' offers a sampling pouch, mirror, miniature, gift wrapping service, and an on-site instant Polaroid photo shooting and printing service for purchases over 300,000 KRW. 'Byredo' and 'Goutal Paris' will give Lotte gift certificates worth about 5% of the purchase amount from the 27th to the 29th.

In addition to the main store, Lotte Department Store has strengthened premium perfume brands mainly at major stores. In May last year, Jamsil AvenueL created a 'Niche Perfume Zone' where a total of 11 premium perfume brands such as 'Creed,' 'Truongdong,' 'Perfumed Malley,' and 'Penhaligon's' can be found in one place. The 'Leather Explorer Collection' by 'Creed,' exclusively launched at Jamsil AvenueL in March, sold out despite its high price of around 600,000 KRW.