Innocean Gains Popularity as an Advertising Spot at Gangnam Central City... "Rich Cultural Content"

Artworks created by domestic artists are being displayed on large digital signage at Shinsegae Gangnam Central City.

[Asia Economy Reporter Lim Chunhan] Innocean Worldwide announced on the 23rd that Shinsegae Gangnam Central City is gaining great popularity by broadcasting various artworks and luxury brands through large digital signage (DS).

Innocean, in collaboration with the social enterprise Kimu Studio, displays digital content artworks directly designed by people with developmental disabilities such as autism, intellectual disabilities, and Down syndrome on the large digital signage installed in the central plaza of Central City. Additionally, to discover talented domestic artists, they carefully select and reveal new artworks every two weeks through Open Gallery, the largest painting subscription service in Korea. Furthermore, they collaborate with Noblesse Media International, the publisher of Noblesse, Korea's leading luxury magazine, to broadcast major pictorial videos.

An Innocean official said, “We empathized with the purpose of supporting the independence of people with developmental disabilities by helping the still unfamiliar Kimu Studio to the public, which led to this project. If you visit Central City, where there is a large flow of people, you can see various contemporary artworks and the latest luxury trends at a glance.”