CU Launches Fair Trade Wine... "Targeting Value Consumption Demand"

On the 22nd, a model is introducing Goat Deux Rom White wine at the convenience store CU.

[Asia Economy Reporter Lim Chunhan] CU announced on the 22nd that it will introduce the first Fair Trade certified wine in the convenience store industry.

The Fair Trade wine being introduced this time is Goat du Lome White Wine. It is made from grapes grown in South Africa, classified as a New World wine. It is a medium-bodied wine with moderate acidity, featuring a transparent golden color and fruity floral aromas of pear, apple, and apricot, making it easy for beginners to enjoy.

As a Fair Trade product, a fair price is paid for the entire process of cultivation, harvesting, and distribution directly by the workers, complying with the production standards set by the International Fair Trade Organization, and ensuring transparency through thorough monitoring by external agencies.

The manufacturer, Fairview Winery, was established in 1963 in Paarl, South Africa’s premier wine region, and has a history of over 50 years. It actively engages in social contribution activities such as establishing schools and vocational training by donating part of its wine sales revenue.

CU is introducing Fair Trade certified products to meet the needs of consumers who pursue conscientious consumption based on their values, as the population enjoying wine has explosively increased. In the future, CU plans to add various lineups such as vegan wine and eco-friendly certified wine.

A BGF Retail official said, “As wine has emerged as a representative home drinking beverage, we introduced the industry’s first Fair Trade wine to meet customers who consider various values when selecting products,” adding, “We will continue to introduce differentiated products that consider the tastes of diverse customers.”