[Asia Economy Reporter Lim Chunhan] Lotte Mart announced on the 22nd that it will launch a concept product called ‘Home Tender 3 Types,’ allowing customers to enjoy high-end bar cocktails at home.
The Home Tender 3 Types are a collaboration between renowned bartender Bar Musk’s CEO Kim Junhee and Buruguru, created with the optimal combination to let customers enjoy cocktails made by famous bartenders at home.
Home Tender Yuzu features the unique fragrant and refreshing taste of yuzu, pairing well with fried foods or sashimi. Home Tender Pink Pineapple has a strong sparkling carbonation, suitable for barbecue or tteokbokki, while Home Tender Shine Muscat offers a crisp and refreshing sensation, perfect for light finger foods.
Meanwhile, Lotte Mart is also introducing beers that pair well with foods such as chicken and bread, as well as craft beers themed for spring and camping. This time, to celebrate the camping season, they launched ‘Sierra Design · Rokos BBQ Beer’ through a collaboration with outdoor brand Sierra Design and the famous BBQ restaurant Rokos BBQ.
A Lotte Mart representative said, “As the number of home drinking and home party enthusiasts increases, more customers want alcoholic beverages that match their food and occasions,” adding, “We will continue to offer customers craft beers and RTD products that pair with food and themes.”
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