'KB Cheongchunmaru' Opens in Zepeto... Kookmin Bank Targets MZ Generation Job Market

[Asia Economy Reporter Buaeri] KB Kookmin Bank announced on the 20th that it has opened 'KB Cheongchun Maru in Cube World' on the metaverse platform 'Zepeto.'

'KB Cheongchun Maru in Cube World' is a place where visitors can experience the interior exhibition and rooftop space of KB Cheongchun Maru on Hongdae Street, which was previously only accessible offline, within the metaverse. Visitors can also enjoy games in the Military Maze Zone and Jump Map. The bank explained that MZ generation (Millennials + Generation Z) customers can have new experiences in various concept spaces such as the Car Camping Zone and Treehouse.

A KB Kookmin Bank official said, "We expect to communicate with more customers beyond the boundaries of online and offline," adding, "To provide the best customer experience through digital technology, as stated by KB Financial Group Chairman Yoon Jong-kyu in his New Year's address, we will strive to offer more diverse experiences and benefits based on various channels."