Binggrae Collaborates with Naver Z Zepeto for Marketing Campaign

Binggrae X Slime Party. Photo by Naver Z 제공

[Asia Economy Reporter Song Seung-yoon] Binggrae announced on the 20th that it will launch a game-type collaboration 'Binggrae X Slime Party' with Zepeto.

Binggrae decided to exclusively enter Zepeto's popular mini-game map 'Slime Party' for three months. Users can experience Binggrae's representative brands and products in various forms even in the virtual space.

Within the map, several Binggrae products such as Banana Flavored Milk, Yoplait, Super Cone, and Kkotgerang will be placed with 3D designs applied. Users can collect products to grow the size of the slime and accumulate game points. Binggrae coordination items to customize characters will also be provided as game participation rewards. Additionally, during the 'Binggrae X Slime Party' period, users can obtain Binggrae coins to meet limited edition Binggrae pets that help grow the slime quickly.

A Binggrae representative said, "We have built a virtual space containing Binggrae in Zepeto, the playground for the MZ (Millennial + Generation Z) generation," adding, "This collaboration was planned to communicate closely with young people through the metaverse and provide differentiated experiences."