‘Big Smile Day Live Viewing’… Gmarket & Auction Schedule Special Live Broadcast ‘Big Smile Live’

Gmarket and Auction Schedule Special Live Broadcast 'Big Smile Live'.

[Asia Economy Reporter Jeon Jinyoung] Gmarket and Auction will hold a special weekday evening live broadcast, "Big Smile Live," every day during the biggest shopping festival, Big Smile Day, which runs until the 27th.

According to Gmarket and Auction on the 20th, this live broadcast has been expanded from 12 to 16 sessions. Participating brands have been selected from a variety of categories including electronics, furniture, fashion, beauty, food, and daily necessities. This Big Smile Live will be conducted as exclusive broadcasts where popular brand products can be found only here, and as joint broadcasts that gather carefully selected products for sale.

Brand exclusive broadcasts will be held daily at 8 PM. On this day at 8 PM, through the "Big Smile Live with Nongshim" episode, popular Nongshim products including the "Bae Hongdong Block Set," produced as the third installment of the Smile Delivery Block Planning Set, will be sold at a discount. The Bae Hongdong Block Set is available at a special price only during the live broadcast. An event will be held for purchasers, offering gifts such as a Dyson Airwrap, luxury card wallets, and coffee gifticons. On the 23rd, for the first time in Korea, special snack packages from the three major confectionery companies (Lotte Confectionery, Orion, Haitai Crown) will be prepared with discounts up to 35%. Additionally, from the 24th to the 27th, exclusive broadcasts for Fila, Cuckoo, Livart, and Casamia will be scheduled daily.

On the 27th, a special Smile Delivery live broadcast will be held, introducing popular products from six brands including LG Household & Health Care’s Pok?mon Edition. The recently popular Pok?mon-related editions include two travel sets and 24 types of Pok?mon travel can badges. Also, along with Big Smile Day coupons, a limited "25% overlapping coupon" for each brand will be given to everyone on the day of the broadcast.

The brand joint broadcasts will be aired five times at 6 PM during the event period. On the 20th, fashion items from popular brands such as Swarovski and Kenneth Lady will be proposed, and on the 23rd, summer home appliances including air conditioners, dehumidifiers, and circulators will be introduced with discounts up to 30% through summer appliance events from Samsung Electronics, LG Electronics, and Shinil.

Lee Jungyeop, Head of Marketing Division at Gmarket, said, "To celebrate Big Smile Day, we have expanded live broadcasts with richer benefits to communicate with customers," adding, "We hope many will participate as they can meet big brand products under unprecedented conditions."