[Asia Economy Reporter Lim Hye-seon] LG Uplus announced on the 19th that it will release the Chuncheon episode of the web entertainment content "Why Not Crew," created to revitalize the local economy.
As part of the Why Not campaign, which provides customers with new experiences, LG Uplus produced the web entertainment content "Why Not Crew." Featuring celebrities such as KCM and Kwon Eun-bi, Why Not Crew introduces the region's representative attractions and food through various missions.
The teaser and prologue content of Why Not Crew, released on the 2nd, recorded a cumulative 1.03 million views within two weeks.
The "Why Not Crew - Chuncheon Episode," to be released on the 20th, features the cast visiting Chuncheon City to introduce various sights and foods. In particular, it plans to showcase Chuncheon attractions such as "Legoland," which opened on the 5th, "Myeongdong Dakgalbi Alley," and "Hyoja-dong Pyongyang Makguksu."
Following the Gangwon episode, LG Uplus plans to release the Busan Haeundae episode next month. The Busan Haeundae episode will introduce the Haeundae Sand Festival, traditional markets, and "LCT The Sharp X The Sky," among others.
Additionally, LG Uplus will produce the "Why Not Song," which embodies the meaning of the Why Not campaign, and will sell limited edition goods.
Meanwhile, LG Uplus has been conducting the Why Not campaign since 2021 to provide customers with boundary-pushing enjoyment. Why Not is a campaign that reflects LG Uplus's brand philosophy of leading joyful changes in customers' daily lives through bold challenges that break fixed ideas.
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