Early Summer Weather... Lotte Hi-Mart Sees a Surge in Sales of Cooling Appliances

On the 18th, customers are looking at air conditioners at the Lotte Hi-Mart World Tower store in Songpa-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] As early summer weather continues recently, more consumers are purchasing cooling appliances such as air conditioners and circulators in advance.

According to Lotte Hi-Mart on the 18th, air conditioner sales from the 1st to the 16th of this month increased by 10% compared to the same period last year. Window-type air conditioners, which are easy to install, rose by 65%, and circulators that enhance cooling efficiency increased by 15%.

Lotte Hi-Mart is holding an air conditioner promotion. This year, in line with the trend of purchasing air conditioners early, the event was held a month earlier. More than 420 Lotte Hi-Mart stores nationwide offer various benefits such as up to 960,000 won cashback, luxury camping car giveaways, and overseas travel prize events.

They are also running a prize event worth a total of 200 million won called "Summer Vacation Money Giveaway!" Until July, any Lotte Hi-Mart member who purchases over 1 million won at stores nationwide can apply. Prizes will be awarded to 200 winners, including one Hyundai Staria camping car, two European travel tickets, three Hawaii travel tickets, four Southeast Asia travel tickets, ten 1 million won travel vouchers, and 180 luxury hotel accommodation vouchers.

A Lotte Hi-Mart official said, "In May, some regions are already experiencing early summer weather, creating an atmosphere of purchasing cooling appliances in advance," adding, "Air conditioners should be purchased before the full summer arrives to avoid inconvenience caused by installation delays, so this trend is expected to continue."