[Asia Economy Reporter Jeon Jinyoung] Emart24 has made it possible to pre-order two types of Treasure Deopbap and sandwiches, collaborated with the large YG group Treasure, through its mobile application (app) starting from the 17th. Customers can pay for the products on the app and pick them up at their desired date and store, enhancing purchase convenience.
Emart24 decided to proceed with app pre-orders following requests from customers who visited stores wanting to purchase but were unable to buy because the products were sold out.
The Treasure series is gaining popularity. Since the release of two types of Treasure Deopbap on the 1st of last month, they have been competing in the top 5 within the lunchbox category along with crispy macha and Songjeong Sikdang collaboration lunchboxes currently sold by Emart24. The Treasure Cranberry Chicken Sandwich ranks third in the sandwich category.
Targeting the summer season, the two types of Treasure pouch coffee (Americano Hazelnut and Americano Black) launched last month have shown sales 1.2 times higher than existing PB brand coffee pouches, clearly proving the Treasure effect. Emart24 plans to continue this 'Treasure Effect' by sequentially releasing various products in the second half of the year, with Treasure participating in product planning and development.
Jeon Wonjun, partner of the Emart24 MD Planning Team, said, “We have felt the popularity of Treasure through customers’ enthusiastic responses to the collaboration products, from SNS certification shots collecting photos of Treasure members to reviews of bulk purchases of 900 Treasure pouch drinks to send to family overseas,” adding, “As the collaboration products are receiving great responses, we plan to continue offering differentiated products through various collaborations.”
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