Coway Water Purifier, Ranked No.1 in 'National Brand Competitiveness Index' for 14 Consecutive Years

Strengthening Innovative Product Lineup Including Noble Water Purifier Series

Coway Noble Water Purifier Series 4

[Asia Economy Reporter Kim Cheol-hyun] Coway (CEO Lee Hae-sun and Seo Jang-won) announced on the 16th that it has ranked first in the water purifier category for 14 consecutive years in the '2022 National Brand Competitiveness Index (NBCI)' survey conducted by the Korea Productivity Center.

The National Brand Competitiveness Index (NBCI) is an indicator that comprehensively evaluates brand competitiveness by assessing brand awareness, image, loyalty, and other factors formed through a company's marketing activities.

In this survey, Coway received high praise for establishing a customized product lineup and service types that can be selected according to living environment and preferences, as well as for enhancing customer usage experience, achieving the highest score in the water purifier category.

A Coway official stated, "We are striving to strengthen our research and development competitiveness to provide customized products and services optimized for each individual's different lifestyle," adding, "We will continue to communicate with customers through various online and offline marketing communication activities to enhance brand value and trust."