KOTRA Hosts '2022 Beijing Career Path Development Program'

Supporting the Global Competency Enhancement of Young Talents
Providing Mentoring, Consulting, and Marketing Training

[Asia Economy Reporter Park Sun-mi]KOTRA announced on the 16th that it will hold the "2022 Beijing Career Path Development Program" online for four weeks to support the employment of our young talents in China. The purpose of this event is to enhance the understanding of preparing for employment in China among young talents, including Korean students studying in China, and to develop career paths through strengthening global competencies.

In particular, this event will focus on providing e-commerce ecosystem education to develop essential marketing skills for employment in China, targeting Korean students in China who have a high proportion of liberal arts majors. Jeilpungtai and Blue Focus, PR and marketing specialized companies located in Beijing, China, will explain the importance and know-how of marketing using Chinese e-commerce and SNS.

Chinese employment specialist consultants will offer lectures on the Chinese employment environment and how to write Chinese resumes, providing employment strategies for our youth who wish to work locally. Additionally, participants can hear vivid employment experiences through mentoring with seniors who graduated from local universities.

Hong Chang-pyo, head of KOTRA's China Regional Headquarters, said, "This program was prepared with the recognition that various employment support projects are needed for Korean students in China who are facing difficulties in employment due to the strengthening of China's COVID-19 prevention policies." He added, "We will continue to hold employment support events reflecting the characteristics and trend changes of the Chinese market to actively support the employment of young talents."