[Asia Economy Reporter Eunmo Koo] KT&G announced that it will launch the heated tobacco product 'Lil Hybrid Ez' on the 16th. This is a new Lil Hybrid product released by KT&G after about two years since the launch of 'Lil Hybrid 2.0' in 2020.
While maintaining the convenience of Lil Hybrid, such as the Smart On feature that automatically starts preheating when the dedicated stick is inserted, consumer satisfaction has been enhanced with a reasonable price. The recommended retail price of Lil Hybrid Ez is 58,000 KRW.
The design features rounded edges on the sides of the device to provide stability. The colors available are 'Hawaiian Green,' 'Sienna Red,' and 'Marina Silver.' The Marina Silver color can only be purchased at Lil Minimalium, the exclusive Lil brand store, and the online Lil Store.
The product will be first introduced on the same day at 'Lil Minimalium,' the exclusive Lil brand store, and the online 'Lil Store.' Starting from the 30th, it will be sold at approximately 23,000 convenience stores nationwide, including CU, GS25, and 7-Eleven.
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