Lotte Home Shopping, 21st Anniversary Special Event

Lotte Homeshopping Holds 21st Anniversary Appreciation Event.

[Asia Economy Reporter Jeon Jinyoung] Lotte Homeshopping is holding the ’21 Appreciation Festival’ offering various benefits such as special exhibitions of popular brands, giveaways, and reward points until the 25th of this month in celebration of its 21st anniversary.

According to Lotte Homeshopping on the 16th, this event was planned to express gratitude for customer support while providing a reasonable shopping opportunity amid the rising consumer sentiment following the recovery of daily life from COVID-19.

Since the 5th, a special exhibition featuring about 60 popular brands including fashion, home appliances, and beauty has been held across all channels such as TV and mobile. Customers can earn up to 7% reward points on event product purchases, and 10% points for repeat customers. Additional discount events are also held during prime time (8 PM to 10 PM). Among customers who purchase over 30,000 KRW via the mobile application (app), a lottery event called ‘Lotte Family 7’ offers prizes such as ▲Lotte World Tower Seoul Sky tickets ▲Lotte World Aquarium tickets ▲Lotte Cinema movie tickets ▲Lotte Confectionery Monthly Snack Mania Pack ▲Lotte Ria Korean Beef Bulgogi Set.

In live TV home shopping broadcasts, exclusive summer new products from fashion brands as well as large quantities of premium brand items are showcased. On the 17th at 8:45 PM, the denim brand ‘Levi’s’ will present this year’s summer new men’s and women’s lines respectively. On the 19th, the representative living program ‘Choi Yura Show’ will exclusively launch the global bestseller chair ‘Ergohuman’, known as the ‘SKY chair’, priced in the 1 million KRW range, at a 25% discount compared to offline stores. On the 21st at 10:30 PM, the fashion-specialized program ‘L.SHOW’ will offer summer new products from exclusive brands such as ‘Georges Rech’, ‘Daniel Este’, and ‘Paul & Joe’ in reasonable packages. From the 22nd at 3 PM, a premium home appliance Dyson special exhibition will feature products like the ‘Airwrap’ and ‘Hair Dryer’. Additionally, summer season products such as ‘SkinnyLab Morosil Diet’ and ‘Clairheim Tencel Modal Bedding Set’ will be intensively scheduled during the event period. On mobile TV ‘L.Live’, popular brands targeting the MZ generation (Millennials + Generation Z) such as Gucci, Saint Laurent, MSGM, and Vans will be showcased, and domestic hotel and resort accommodation and experience vouchers for vacation seasons in places like Jeju Island and Busan will be sold.

Yoon Jihwan, Head of Marketing at Lotte Homeshopping, said, “To celebrate the 21st anniversary, we planned this shopping event to express our gratitude to customers by offering popular brands with great benefits. We plan to continuously hold various events to become a channel that customers love and frequently visit.”