Kurone Opens 'Floral Wonderland' Pop-up Store at Lotte Busan Branch

[Asia Economy Reporter Eunmo Koo] Kolon Industries FnC Division (hereinafter Kolon FnC) is launching its women's handbag brand 'Couronne' in Busan.

To celebrate the launch of the 'Floral Wonderland' project, Couronne announced on the 15th that it will operate a pop-up store on the basement first floor of Lotte Department Store Busan until the 26th.

Floral Wonderland is a project inspired by Couronne's spring/summer (S/S) design theme 'Flower Garden' this year, created in collaboration with artist Son Jungmin. At this pop-up store, visitors can find style editing items such as fragrance, jewelry, charms, and shoes inspired by the birth flower of April, 'Primula (Seolaengcho)', which is the motif of Couronne's origin, and the Couronne x Son Jungmin collaboration 'Primula' collection bags will also be exhibited.

As an extension of the project, Couronne will introduce the 'VR SPACE Floral Wonderland' along with the pop-up store opening. In the 'Floral Wonderland VR GARDEN', muse Shin Minah appears as the host, allowing visitors to interactively experience three different Floral Wonderlands.