SSG.com and Gmarket Global will start online sales of the 'Starbucks 2022 Summer e-Frequency' products for Smile Club members from 10 a.m. on the 16th.
[Asia Economy Reporter Lim Chun-han] SSG.com and Gmarket Global announced on the 15th that they will start online sales of the 'Starbucks 2022 Summer e-Frequency' products for Smile Club members from 10 a.m. on the 16th. The 2nd and 3rd sales will be conducted sequentially at 10 a.m. on the 20th and 24th, respectively.
The products for sale this time include a total of six items: five types of foldable carrier-style travel bags called Summer Carry Bags, and one type of portable organizer Summer Cabin Pouch designed to store various travel accessories.
Both companies plan to actively expand Starbucks partnership benefits. They are also considering expanding the scope of collaboration based on membership programs by providing benefits linking Smile Club membership and Starbucks Rewards customer membership in the future.
A representative from Shinsegae Group said, "Through this sale, we expect to enhance the tangible benefits for Smile Club members and accelerate the attraction of new membership sign-ups," adding, "We will continue to add partnership benefits reflecting customer demand to upgrade membership services."
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