Pulmuone 'I'm Real' Renewed as 100% Unsweetened Juice

[Asia Economy Reporter Eunmo Koo] Pulmuone Foods announced on the 6th that it will renew and launch all 11 varieties of its fresh fruit juice "I'm Real" as 100% fruit unsweetened beverages.

This renewal reflects the recently increasing consumer interest in health by applying a strict no-additive principle and changing the package design accordingly.

First, by adhering to the no-additive principle, the rich taste of natural raw fruit pulp and juice was enhanced. While maintaining the existing 0% water and 0% sugar principle, even the previously used concentrates were replaced with 100% pure fruit juice to emphasize the freshness and taste of the original fruit.

This renewal was first applied to 5 varieties of "I'm Real" (Strawberry, Tomato, Orange, Kale Kiwi, Green Kiwi), and the remaining 6 varieties (Blueberry, Mango, Grapefruit, Hello Green, My Strawberry, Watermelon) will be renewed and launched sequentially.