IMCORE Co., Ltd. (CEO Jeon Byeong-seok) has attracted Series A investments from various institutional investors and has embarked on an aggressive expansion of the Vitacafe franchise.
IMCORE Co., Ltd., which operates Vitacafe, a vitamin beverage specialty store where essential vitamins needed by our body can be easily and quickly consumed in the form of drinks, is gaining attention by securing Series A investments from institutional investors and related companies on the premise of merging with Vitamate Co., Ltd., while advancing its franchise business.
South Korea, known as the "Coffee Republic," already has a coffee market worth 8 trillion KRW, and the need for health and immunity among the public has been growing day by day due to COVID-19. Vitacafe's challenge to replace one out of four cups of coffee, the average daily consumption of Koreans, with vitamin beverages is drawing attention.
A company representative stated, "We have been receiving love calls for Series A investment from institutional investors since the beginning of this year," and expressed confidence, saying, "Once the Series A investment is finalized in May 2022, you will see Vitacafe locations all across the country."
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