Early Heatwave... Lotte Hi-Mart Sees Surge in Air Conditioner Sales

On the 3rd, customers are browsing air conditioner promotional products at Lotte Hi-Mart World Tower store in Songpa-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Recently, as the early heatwave continues, more consumers are purchasing air conditioners in advance.

According to Lotte Hi-Mart on the 3rd, air conditioner sales last month increased by 20% compared to the same period last year. Sales of window-type air conditioners increased by 450%, circulators by 130%, and fans by 85%.

Lotte Hi-Mart is holding an 'Air Conditioner Grand Sale' event one month earlier than usual. Various benefits such as up to 960,000 won cashback, camping car giveaways, and overseas travel prize events are prepared at over 420 stores nationwide. A used air conditioner trade-in event is also ready. From Friday to Monday every week, customers who pay for new model air conditioners with event cards can receive up to 400,000 won cashback.

They are also holding a prize event worth a total of 200 million won called 'Summer Vacation Money Giveaway!' From this month until July, any Lotte Hi-Mart member who purchases over 1 million won at stores nationwide can apply. Prizes include a Hyundai Staria camping car, European travel tickets, Hawaii travel tickets, Southeast Asia travel tickets, 1 million won travel vouchers, and luxury hotel accommodation vouchers, with a total of 200 winners selected by lottery.

A Lotte Hi-Mart official said, “Due to the early heatwave, sales of summer home appliances such as air conditioners have increased significantly, leading us to prepare the Air Conditioner Grand Sale event. We have prepared abundant benefits focusing on popular products from new air conditioners to window-type and system air conditioners.”