VIPS Collaborates with Samsung Electronics to Launch Bespoke Cooker Exclusive Meal Kits

[Asia Economy Reporter Moon Hyewon] CJ Foodville’s Vips announced on the 3rd that it has launched the ‘Vips Premier Porterhouse Steak Meal Kit,’ a product exclusively for Samsung Electronics’ ‘Bespoke Cooker,’ and will carry out various collaborative marketing activities.

The Vips Premier Porterhouse Steak Meal Kit is a steak that allows you to enjoy both tenderloin and sirloin simultaneously around the T-shaped bone, developed with a recipe optimized for the Bespoke Cooker. It features the ‘Scan Cook’ function, which automatically sets the optimal conditions such as time and temperature needed for cooking by scanning a barcode, recreating the taste as if eaten at the restaurant.

In celebration of Family Month, the ‘Vips X Cooker Edition Premium Home Party Pack’ will also be introduced. This special package consists of a rich home party menu that tastes even better when cooked with the Bespoke Cooker, including Vips’ signature menu items such as pork ribs and smoked salmon, as well as whole pork belly roast, lasagna, fried rice, and soup.

The products can be purchased in the CJ Foodville category within the ‘Cooker Food Hall’ operated on Samsung.com for Bespoke Cooker buyers. They are also sold on ‘Chefgo,’ CJ Foodville’s integrated ordering app for dining brands, and CJ Foodville’s Naver Smart Store.

During this month, the Cooker Food Hall will hold the ‘Vips Home Party Special Exhibition’ to commemorate Family Month. For customers who want to enjoy a home party, Vips restaurant’s ready-to-eat products will be sold at a discount of up to 20%. The first 50 customers who purchase the Vips X Cooker Edition Premium Home Party Pack during the event period will receive a ‘Lexon Mini Light’ as a gift.

To celebrate the launch of the Bespoke Cooker exclusive product, Vips is recruiting a trial group on the CJ Foodville integrated ordering app Chefgo until the 15th. Twenty selected participants will be provided with the Vips Premier Porterhouse Steak Meal Kit, and one person who leaves the best review will receive a popular Vips ready-to-eat set. Anyone with a personal SNS account can apply through the event page within the Chefgo app, and winners will be announced individually on the 18th.