Korea Philip Morris Launches 'Together 5th Anniversary' IQOS Campaign

[Asia Economy Reporter Eunmo Koo] Korea Philip Morris announced on the 3rd that it will launch the 'Together 5th Anniversary' campaign starting from the 4th to celebrate the 5th anniversary of the IQOS launch. This campaign includes various IQOS discount programs for both existing and new customers.

The IQOS 3 DUO, with a recommended retail price of 130,000 KRW, will be sold at a 46% discount for 69,000 KRW. This price is 10,000 KRW cheaper than the existing member discount price. By using the IQOS friend referral discount, customers can purchase IQOS at the most reasonable price. A person referred by an IQOS member can purchase the IQOS 3 DUO for 59,000 KRW on their first purchase.

An IQOS trial program is also available, allowing customers to try the device before deciding to purchase. Customers who pay 1,000 KRW to use IQOS for two weeks and then decide to buy the device they tried can purchase IQOS for 68,000 KRW.

Baek Youngjae, CEO of Korea Philip Morris, said, "We prepared this campaign to express our gratitude to customers who have cherished IQOS over the past five years and to promote the company's vision of a 'smoke-free future.'"