GS25 Offers 300 Won Discount on Americano with Tumbler Use... "Kind Consumption Campaign"

On the 3rd, a customer is purchasing a Cafe25 Americano using a tumbler at the convenience store GS25.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 3rd that it will hold events such as a 300 won discount for customers using tumblers and luxury tumbler giveaways to reduce the use of disposable items at its coffee brand Cafe25.

Starting this month, customers who purchase any of the 10 hot menu items at Cafe25 and use a tumbler will receive a 300 won discount. GS25 expects that if 10% of purchasing customers use tumblers, the number of disposable cups saved in one year would be enough to stack 215 times the height of Mount Everest.

The ice cup containers will also be changed to strengthen ESG (Environmental, Social, and Governance) management. From mid-month, ice cup products will be replaced with lid containers that allow drinking directly without a straw, aiming to reduce straw consumption. Additionally, customers who purchase 10 Cafe25 iced menu items five times and accumulate membership points will be eligible for a giveaway event through the My Refrigerator application, where they can receive a luxury Hydro Flask tumbler and a Cafe25 Iced Americano.

A GS Retail official said, “Cafe25 is conducting ESG marketing to promote responsible consumption,” adding, “Despite cost increases, we will provide significant price benefits to customers practicing good daily consumption habits and strive to leave a better environment for future generations.”