KB Asset Management Vision Declaration "Leading Asset Manager in the Industry by 2030"

[Asia Economy Reporter Hwang Junho] KB Asset Management announced on the 3rd that it declared a long-term vision of "Becoming the No. 1 Asset Management Company in the Industry by 2030" to celebrate its 34th anniversary on the 28th of last month.

Earlier this year, KB Asset Management invited ideas for a new slogan from its employees and combined key keywords from several adopted proposals to create the company slogan, "Your REAL Investment Solution, KB Asset Management." The slogan reflects the commitment to quickly respond to investors' needs and market changes (Your), provide genuine (REAL), and optimal investment products (Investment Solution).

Based on this commitment, CEO Lee Hyun-seung of KB Asset Management declared a long-term vision to rise from the current 3rd place in the industry by assets under management in 2022 (120 trillion KRW) to 2nd place in 2024 and 1st place in 2030.

Park Young-jun, Head of the Management Strategy Division at KB Asset Management, explained, "We will concentrate the capabilities of asset management itself and those of the group companies to make company-wide efforts aiming for No. 1 by 2030," adding, "We will pursue market penetration through selection and concentration and overseas expansion through M&A simultaneously."

KB Asset Management also expanded communication channels and reformed its HR system by actively reflecting the opinions of the MZ generation. The evaluation system was improved by increasing the linkage ratio between performance evaluation and compensation to enable predictable rewards, and new benefits such as a 5-day annual refresh leave and welfare points system were introduced.

As part of ESG (Environmental, Social, and Governance) management, the company provided each employee with a tablet PC to promote a "paperless office."

Yoon Tae-il, Head of the ESG & Support Division at KB Asset Management, stated, "Differentiated product development through creative ideas is the core competitiveness of an asset management company," and explained, "We will create a creative and dynamic organizational culture through bottom-up feedback collection."