[Asia Economy Reporter Donghyun Choi] ‘Self-branding,’ which enhances value by branding oneself, is gaining popularity among the MZ generation (Millennials + Generation Z). Especially in the career market, talents who excel at self-branding are newly attracting attention, leading to an increasing number of startups operating related platforms.
According to the industry on the 30th, Careerly, operated by the career tech startup Publy, is a service that allows users to record resumes, work-related insights, interests, and more to perform self-career branding. It is gaining word-of-mouth as a career social networking service (SNS) optimized especially for MZ generation workers in the IT industry.
On Careerly, users can manage their careers as well as record and share personal interests and values, enabling them to create career branding for themselves based on this information. By simply filling in the templates provided by Careerly, users can complete their self-branding pages. Additionally, users can directly set everything from desired page linkage to hashtags that express themselves, perfectly targeting the tastes of the MZ generation who want unique self-branding. Recently, Careerly updated the ‘My Branding Page’ feature to help create portfolios more easily and stylishly.
‘Kakao Brunch,’ where users can write on various topics such as work skills, knowledge, interests, and essays to brand themselves as writers, is also one of the self-branding platforms. Launched by Kakao in 2015, the content publishing platform Brunch has a typical blog format but features users who have passed a separate writer approval system producing high-quality text content.
Users approved as writers can express topics they have been interested in through text content, branding themselves as experts in specific fields, and even start a new life as writers. In fact, every year, the ‘Brunch Book Publishing Project’ offers publishing opportunities, having produced various best-selling authors such as “The 90s Are Coming,” “The Sadness of Young ADHD,” and “How to Smile and Deal with Rude People.”
Online class platform ‘Class101,’ with 120,000 creators active, has a systematic system that allows users to turn their knowledge and talents into content across various fields such as hobbies, finance, and careers.
As of February, the most active fields for creators were hobbies like art drawing and crafts, accounting for 38%, the highest proportion. Recently, with changes in social trends, the scope of activities has expanded to areas such as exercise, cooking, and psychology, leading to an increase in creators active in the life sector.
Additionally, a platform where anyone from individuals to creators can produce and brand products with their own unique personality was recently launched. Online photobook printing company ‘Snaps’ launched ‘Around,’ a made-to-order print commerce platform where users can sell their own goods, in January. Around is a platform where anyone with photos, designs, or other self-created works can produce and sell various products using their creations. Within Around, individuals, creators, artists, and designers can all create and sell products that showcase their tastes and personalities.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
