Noru Paint Partners with Korea International Trade Association to Discover ESG and Innovation Startups

CEO Seongguk Jo of Noroo Paint (center), Jang Seokmin, Head of the Korea International Trade Association, and startup CEOs are taking a commemorative photo. Photo by Noroo Paint

[Asia Economy Reporter Kwak Min-jae] Noroo Paint announced on the 29th that it held the final presentation of the open innovation project on the 28th at the Seoul COEX Startup Branch in collaboration with the Korea International Trade Association.

The open innovation project was conducted to discover startups with potential and technological capabilities, introduce innovative technologies, and contribute to industrial development. A total of about 60 startups applied for the project, and 6 companies were selected to participate in the final presentation.

Since March, Noroo Paint and the Korea International Trade Association have been recruiting startups with strengths in future innovative technology fields, including eco-friendly technologies related to ESG such as biodegradable binders, biomass, recycling, and energy-saving coating technologies, as well as AI technologies related to color.

Noroo Paint plans to review linked businesses such as technology transfer, joint development, and cooperation in sales and marketing with the participating startups on this day.

Joo Sung-guk, CEO of Noroo Paint, said, “We hope this will be an opportunity for startups to grow and for Noroo Paint to discover new business models.”