Lotte Chilsung Beverage Announces Recruitment for 'Cheoeumcheoreom Camping Event' Participants

[Asia Economy Reporter Song Seung-yoon] Lotte Chilsung Beverage announced on the 29th that it is conducting the 'Cheoeumcheoreom Camping Event,' where consumers can go camping and create memories, and is recruiting participants.

This event will be held at the Bogwang Rural Experience and Recreation Village camping site in Gangneung, Gangwon-do, and a total of 338 teams can participate over 13 days from the 16th to the 30th of next month. Participants will be recruited until the 8th of next month and can apply through a separate 'Cheoeumcheoreom Camping Event' application website.

Applicants must be adults aged 19 or older who possess personal camping equipment, and up to 4 people including the applicant can participate. Families with more than 4 children can all enter if they bring a family relationship certificate. Winners will be announced on the 9th of next month at 4 PM via the website and individual contact. There is also an SNS promotion event where participants can copy and post the required hashtags on social media channels for a chance to win prizes such as a Bamkel cooler and Mount River Two-Step Wide Chair through a draw.

A Lotte Chilsung Beverage official said, "This event was planned to emphasize the characteristics of Cheoeumcheoreom products made with bedrock water from the foot of Daegwallyeong by selecting Gangneung, Gangwon-do as the camping location," adding, "We confirmed that demand for camping has increased recently with the lifting of social distancing, and we designed this event so consumers can create joyful memories with Cheoeumcheoreom."