WJSN Bona Becomes 'Biyotte' Model... Launches New Advertising Campaign

[Asia Economy Reporter Song Seung-yoon] Bona of the girl group WJSN has become the new advertising model for Seoul Milk's 'Biyotte'.

Seoul Milk Cooperative announced on the 28th that they have selected Bona of the girl group WJSN, who is also active as an actress, as the new advertising model for their topping yogurt brand 'Biyotte' and will launch a new advertising campaign.

Bona recently delivered an impressive performance as Go Yu-rim, an Olympic gold medalist and national fencing representative, in the highly popular drama "Twenty-Five Twenty-One." She is also continuing her singing activities by joining the third round of the girl group survival show "Queendom 2." The concept of the Biyotte advertisement features Bona as the main focus with witty messages, expressing the product's characteristics through cheerful and lively direction.

Choi Hyun-woo, head of the fermented milk brand team at Seoul Milk Cooperative, said, "Bona's bright and healthy energy matches the image of Seoul Milk Biyotte products, which is why she was selected as the advertising model," adding, "Seoul Milk will continue to offer unique fun with messages that resonate with consumers, aligned with the concept of various toppings and yogurt that can be eaten by breaking it apart."