Enjoy Bigger and Longer... Food and Beverage Industry Actively Launches Large-Size Products

[Asia Economy Reporter Moon Hyewon] The trend of consumers preferring large-capacity products with good price efficiency continues.

According to the food and beverage industry on the 24th, Hyundai Pharm recently launched a renewed 500ml version of its representative dietary fiber drink, Miero Fiber. It is the second largest large-capacity product following the 1.2L version. The volume is suitable for daily consumption, allowing convenient intake of dietary fiber anytime and anywhere.

By applying aseptic manufacturing techniques, it delivers a richer and cleaner taste, and the 500ml single serving contains 12,000mg of dietary fiber.

Maeil Dairies has released a 950ml large-capacity version of its plant-based oat drink, Amazing Oat, called Amazing Oat Barista, which is supplied to Paul Bassett. According to a Maeil Dairies official, Amazing Oat Barista has a richer taste and enhanced body compared to the existing smaller-sized Amazing Oat product.

Purmil’s RTD coffee products, Maria Smoky Latte and Maria Vanilla Latte, launched last month, also reflect the large-capacity preference trend by adopting a 300ml volume.

Maria Latte is characterized by maximizing the coffee’s taste and aroma using premium beans carefully selected by Cafe Bene baristas and a charcoal direct-roasting technique to bring out the intense smoky coffee flavor.

An industry official stated, “Large-capacity products are popular among consumers because they offer reasonable prices, convenience to enjoy for a longer time with a single purchase, and also reduce waste output.”