Online Event Targeting Home Viewers, Shopping Customers Entered in Draw to Win Player-Signed Uniforms
Guess the Pitcher Event... Prizes Include 'Randy' Doll and Chicken Gifticons via Draw
SSG Landers Team Uniforms to Be Revealed
[Asia Economy Reporter Yuri Kim] SSG.com announced on the 18th that it will hold commemorative events ahead of the SSG Landers home games held at Incheon SSG Landers Field from April 29 to May 1.
From the 18th to the 24th, an online event targeting 'Jipgwan' (watching sports games at home) fans will be held. During this period, among customers who purchase more than 40,000 KRW worth of SSG Delivery or Dawn Delivery products on SSG.com, 10 people will be selected by lottery to receive one of the uniforms of players Kim Kwang-hyun, Choo Shin-soo, or Choi Jeong as a prize. After meeting all purchase conditions, customers can complete their entry by accessing the event page and clicking the 'Apply' button.
A mini event guessing the ceremonial first pitch thrower will also be held on game days. Customers who correctly guess all the ceremonial first pitch throwers in the games held on April 30 and May 1 will be automatically entered. Participation is also possible through the event page, and among those who answer correctly, a total of 600 people will be selected by lottery to receive either an SSG Landers mascot 'Randy' doll or a chicken gifticon.
On the 4th, during a live commerce broadcast on their own channel SSG.LIVE, baseball team goods were sold out, including the '2022 season uniforms' prepared and directly presented by players Moon Seung-won and Park Jong-hoon. During the 'Landers Day' online promotion period from the 2nd to the 8th, SSG.com sales increased by about 30% compared to the previous week, showing good results.
During the home game period from April 29 to May 1, the 'Welcome SSG.com Day' event will be held simultaneously at Incheon SSG Landers Field and on SSG.com.
A 'roulette event' will be conducted, offering 7% discount coupons for SSG Delivery and Dawn Delivery, SSG Money, chicken gifticons, and other prizes. The purpose is to enhance the fun for customers preparing for 'Jipgwan' as the game starts. A separate event page will be opened, and a video featuring Landers players introducing Welcome SSG.com Day and the commemorative RB bag will be released.
Limited sales of the 'Star Wars Day Commemorative Uniform' that the SSG Landers players will wear during the home games will also begin. This uniform, specially produced by SSG.com to commemorate the event, will be exclusively released on SSG.com at noon on the 18th. The quantity is limited to 400 units. The uniform features a black color reminiscent of 'Darth Vader' and a holographic team logo evoking space. Customers who wear this uniform to the three-game series will receive a special RB bag (a reusable cooler bag) as a gift.
Kim Jin-seol, head of marketing at SSG.com, said, "We are holding a special event ahead of the home game commemorative event 'Welcome SSG.com Day' at the end of April," adding, "We will continue to focus customers' attention through various sportainment activities in the future."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
