[Asia Economy Reporter Moon Hyewon] The color makeup market, which had been somewhat stagnant due to the prolonged COVID-19 pandemic, is now showing signs of revival with growing expectations for the transition to an endemic phase. In particular, brands that had focused on eye makeup products due to the extended mask-wearing trend are now actively developing and launching lip products, showing busy movements.
While lip products that do not smudge on masks were preferred for some time, recently, a variety of styles have been released, expanding consumers' choices from glossy lip formulas to matte and smudgeable textures.
According to the cosmetics industry on the 16th, ‘hakit’ recently introduced its second new collection, ‘PRESS THE SHUTTER,’ launching 10 shades of ‘Flash Matte Lip’ targeting both warm and cool tones.
Flash Matte Lip features a smooth application that prevents creasing and accentuation of dead skin, allowing for a sleek lip look. It is characterized by high adhesion and long-lasting wear, maintaining its original color for extended periods. The lineup includes 10 colors ranging from calm neutral tones to bright colors perfect for point makeup, broadening the selection regardless of tone to easily create the desired mood.
The new product was developed over a long period with beauty creator Soyoon, who has 650,000 subscribers and is strong in lip makeup. It was revealed through Soyoon’s SNS channels even before launch, generating anticipation. It also proved its high popularity by ranking high in the beauty category through an exclusive pre-launch event on Musinsa.
Nature Republic introduced eight shades of ‘Byflower Glass Dew Tint,’ which adheres smoothly to the lips without stickiness, creating a tanghulu-like gloss. The new product is a shimmering glass-like tint characterized by a bouncy syrup-like water barrier that makes the lips look transparent and plump, shining as if wrapped in a watery film, and becoming more vivid and attractive with each layer.
It also contains manuka honey extract and a shine essence oil complex to help keep lips moist and healthy.
Composed of eight colors including cherry red ‘Love Red,’ coral ‘Merry Coral,’ and refreshing pink ‘Romance Pink,’ it broadens consumers’ choices. Additionally, it can be applied in various ways, from gradient lips to full lips, which is an advantage.
The Saem launched ‘Blur Lipstick’ and ‘Water Tint’ to help create a mysterious and dreamy mood makeup that makes every moment of daily life shine.
They released two types of products together: ‘Kissholic Lipstick Blur,’ which completes a sophisticated lip makeup with a softly smudging velvet finish, and ‘Flow Lip Water Blur Tint,’ which creates soft and lively lips like flower petals, diversifying the 2022 SS collection lip product lineup.
Each product comes in three colors, featuring shades that are highly versatile for daily makeup and easy for anyone to wear.
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