[Asia Economy Reporter Song Seung-yoon] Kolon Industries FnC Division announced on the 14th that the outdoor brand 'Kolon Sports' and Emart24 will release a collaborative product.
The two companies created the 'Energy Sossot' logo, combining Kolon Sports' brand identity (BI) evergreen tree logo and Emart24's yellow color, and will launch related products.
The collaborative products highlight the strengths of both brands and are composed of items that are easy for customers to choose. Kolon Sports will present a total of 13 items including socks, bandanas, soft ball caps, and Oski dolls, while Emart24 will offer 12 food items such as rice balls, sandwiches, pouch drinks, and energy drinks. All products will feature Kolon Sports' ‘Sossot’ logo.
Along with an online event that can be participated in via social networking services (SNS), an offline pop-up store will also open within this month to actively expand contact points with customers.
Park Sung-chul, Kolon Sports brand manager, said, "This collaboration between Emart24 and Kolon Sports aligns the goals of both brands most closely," adding, "Through this project, Kolon Sports plans to expand its connection with the MZ (Millennial + Generation Z) generation."
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