Hansot's 'Nasi Goreng' Surpasses 100,000 Units Sold in Just 10 Days

[Asia Economy Reporter Moon Hyewon] Hansot announced on the 14th that its new April menu item, the Indonesian traditional dish "Nasi Goreng," sold over 100,000 units within just ten days of its launch. This means that more than 10,000 lunchboxes were sold daily.

Nasi Goreng features tender domestic chicken breast, scrambled eggs, and various vegetables stir-fried in a special sauce based on sambal and fish sauce, offering a spicy yet sweet and savory exotic flavor. It is characterized by a hearty composition with a fried egg and crispy fried shrimp placed on top of richly umami-flavored rice. The limited-quantity menu item "Nasi Goreng Combo" adds the side dish "Sriracha Shrimp Chips" to Nasi Goreng, allowing customers to enjoy a more abundant and satisfying meal.

Hansot cited the familiar yet distinctive taste that anyone can enjoy without burden as the secret to the new menu's popularity. In particular, considering the preference of domestic consumers for sticky and soft rice, they used domestically grown Japonica rice instead of Southeast Asian Annanmi (long-grain rice). Hansot also analyzed that the increased demand for exotic dishes enjoyed during travels, which became difficult due to over two years of COVID-19 travel restrictions, contributed to the dish's popularity.

To celebrate surpassing 100,000 sales of Nasi Goreng, Hansot will hold an SNS quiz event starting from the 18th on its official Instagram and Facebook. By following Hansot’s official accounts and leaving correct answers to various questions related to Hansot’s global menu in the comments, participants will be entered into a draw to win Hansot tasting vouchers. Winners will be notified individually via DM on the 29th.