Timon, Q1 Sales Up 19% Year-on-Year

Travel Sector Doubles Year-on-Year... Major Categories Like Electronics and Beauty Also Grow Over 30%

[Asia Economy Reporter Kim Cheol-hyun] TMON announced on the 14th that its sales in the first quarter of this year increased by 19% compared to last year, recording double-digit growth. By category, the travel sector showed the largest increase with a 96% rise. Major categories such as home appliances, fashion & beauty, baby & kids, and pets also saw growth rates exceeding 30%. The monthly trend continued the growth from the beginning of the year. Compared to the same period last year, January sales rose by over 10%, February by more than 30%, and March maintained a 20% growth rate.

TMON explained that sales began to rise from the second half of last year when it actively promoted planned products and content commerce. The fresh food sector, supported by content commerce, showed a remarkable increase. Since launching the high-quality fresh food direct-from-farm service 'T-Fresh' and influencer branding products 'With TMON,' fresh food sales have increased by 50% compared to before.

The success of content commerce was also confirmed by customer responses. According to a recent survey of TMON customers, about 60% said they purchase products through content commerce. Among respondents, 62.7% relied on content to obtain product information, and 52% said it influenced their trust in the products.

TMON's platform indicators also grew compared to the previous year. New customers in the first quarter increased by about 10% year-on-year, and the average purchase amount per transaction rose by more than 30% during the same period. Sales from the gift service surged more than sevenfold, showing the potential for activation of customer-to-customer services based on the platform. Jang Yoon-seok, CEO of TMON, stated, "We will transform from a simple distribution company to a platform company that provides 'brand fulfillment.'"