"Sold Out Every Year"... Asung Daiso Launches 'Chubby Cheek Doll Friends'

Plump plush friends sold at Asung Daiso.

[Asia Economy Reporter Lim Chunhan] Asung Daiso announced on the 14th that it will release the ‘Chubby Cheek Doll Friends’ product, which has been selling out every year.

The Chubby Cheek Doll Friends are products inspired by the image of a squirrel with its mouth full of acorns. In 2019, the squirrel doll sold out completely within 10 days, and in 2020, rabbits and hamsters were added to the squirrel, with all products sold out in about a month. Last year, a small bag was added to the dolls, and they sold out within about a month.

The newly released products depict the Chubby Cheek Doll Friends going on a spring outing. The animal friends are stylishly dressed with bright scarves, and in line with the spring outing concept, they feature picnic baskets, flower-shaped bags, and fedoras.

A Daiso representative said, “The Chubby Cheek Doll, which has been loved by customers every year, is being introduced with a new mood that suits spring. We plan to continue offering various products that can bring joy and emotion.”