Emart24 Launches Collaboration Products with Kolon Sports... "From Energy Drinks to Gimbap"

Gimbap and sandwiches launched by Emart24 in collaboration with Kolon Sports.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 14th that it will collaborate with Kolon Sport to introduce various collaborative products featuring the Sangroksu logo.

On the 15th, three pouch drinks will be launched, inspired by ‘Sotsot,’ a word expressing the Sangroksu logo in Hangul, including the low-calorie energy drink Jeongsincharisot. They will also sell Himnaesot triangle kimbap with chamnamul and bulgogi, Tteokisotsot green tea red bean cream sandwiches, and Ssukddeoksotsot cakes.

To commemorate this collaboration, Emart24 will offer a 50% discount on 10 Kolon Sport collaboration products when paid with a promotional card until the end of this month. From the 19th of this month to the 22nd of next month, a customer participation campaign called ‘Insta Reels Challenge,’ sharing pleasant moments in daily life, will also be held. Participants will be entered into a draw to win various outdoor equipment and goods from Kolon Sport.

Kolon Sport will introduce a total of 13 planned products, including socks, bandanas (large handkerchiefs that can be folded in half and used as masks), soft ball caps (hats), and Oski dolls, all featuring Emart24’s yellow color applied to the Sangroksu logo. These will be sold through the Emart24 mobile application (app), and an offline pop-up store will also be launched within this month.

An Emart24 official said, “As cross-industry collaborations, where brands from completely different fields come together to offer unique fun and emotions, are gaining positive responses, we are pleased to carry out a pleasant collaboration with Kolon Sport, a leading outdoor brand.”