Emart and Partners Launch ‘Gapuljiu’ Campaign... "Reducing Plastic"

On the 14th, Emart will sign an agreement for the 'Gapuljiu (Take Plastic, Protect Our Sea)' campaign to reduce plastic usage with major partner companies.

[Asia Economy Reporter Lim Chunhan] Emart announced on the 14th that it has signed an agreement for the ‘Gapuljiu (Take Plastic, Protect Our Sea)’ campaign with major partners to reduce plastic and is building a large-scale eco-friendly platform.

In addition to existing partners such as the Korea Marine Environment Management Corporation, POSCO, P&G, and TerraCycle, eight new partners are joining this year: SSG.com, Gmarket, CJ CheilJedang, Black Yak, Brita, I’m Surfer, Youik Company, and the Resource Circulation Social Solidarity. They plan to carry out eco-friendly campaign activities in four main areas: ▲advancing plastic collection campaigns ▲strengthening brand collaboration and customer promotions ▲expanding coastal cleanup activities ▲enhancing marine environmental education.

As part of the Gapuljiu campaign, Emart has installed plastic collection boxes at 78 stores and has collected a cumulative total of 4 tons of composite plastics by last year. These were upcycled into 21,000 children’s traffic safety reflectors, 13,500 foldable shopping carts, and 3,000 plogging tongs, which were donated to local communities.

An Emart official said, “The eco-friendly campaign platform Gapuljiu is expanding its participating partners and activity scope every year, spreading an eco-friendly culture. This year, a total of 13 partners will form an environmental community and carry out various eco-friendly activities that customers can participate in, further strengthening ESG (Environmental, Social, and Governance) management.”